At 26 participating SHK malls, The Point Gold members earn 1.5 points for every HK$1 spent. Whether for daily shopping or special celebrations, enjoy higher spending rewards, easily earn more points to redeem curated rewards, or convert them into Point Dollar for cash use.

The Point Gold members can earn up to 2X points on purchases at 26 SHKP Participating Malls throughout their birthday month. Every gift prepared during this special day will be entitled to higher spending rebates. Celebrate this special occasion to the fullest!

The Point Gold members can enjoy not only parking discounts with their mall purchases but also an extra hour of free parking. This benefit transforms shopping into a leisurely and enjoyable experience, allowing you to shop, relax, and have fun at your own pace, filled with joy.

Being The Point Gold Member, you may enjoy a seamless shopping experience with the EV Reservation Service & umlimited quota for point redemption!

Reservation with ease—all in one app
Book a charging slot easily via the App with no reservation fees. Choose a same-day slot (available 2 hours from now) or schedule up to 3 days in advance for guaranteed charging.

Flexible Payment Options
You can pay for charging using Points, bound credit card, or use "Point Plus Cash" for as low as $1.8/kWh^ - charging has never been more flexible.

Charging Network Across 18 Districts
Charging stations are now available in all 18 districts in HK. You can easily charge anywhere using The Point App.

The Point Gold members can enjoy exclusive access to the priority lane at the concierge of designated malls, saving waiting time through expedited service for a more convenient shopping experience!

The priority counter service offers daily customer inquiries, parking privilege redemption, and access to the latest mall offers and member-exclusive benefits.

As a The Point Gold Member, elevate your dining with exclusive Priority Queuing at selected restaurants in SHK malls. Ideal for those who value great food and efficiency, this privilege reduces your wait time, ensuring a smoother, more enjoyable dining experience.
Open The Point App and tap “Queue” to explore restaurants with Priority Queuing!

The Point Gold Lounge is a relaxing retreat where you can unwind during your shopping journey. Members can enjoy self-service beverages and light snacks as well as charging their devices in a comfortable environment.

In addition, the Lounge regularly collaborates with retailers to host various events, including workshops, product launches and trials, aimed at promoting members’ personal growth and well-being – in body, mind and spirit.

Exclusive bathrooms and a gift redemption priority line for The Point Gold are also available, offering an exceptional premium experience.

Terms and conditions apply. For more details, please refer to The Point App.

The Point Gold members can enjoy exclusive experiences and rewards specially curated by 26 participating SHK malls, including priority access to mall events, exclusive rewards, shopping perks, and more, ensuring every visit is a delightful and enriching experience.

Additionally, surprise rewards are periodically launched in limited quantities, featuring dining delicacies, beauty products, entertainment experiences, trendy electronics, and other curated gifts, delivering endless fresh surprises to The Point Gold members.

Stay tuned to The Point App for exclusive offers and to experience every wonderful moment!

Upgrade to The Point Gold and automatically become a YATA GOLD member, unlocking up to 6.5X points and exclusive privileges!

YATA GOLD Exclusive Privileges Include:

• Earn up to 3X The Point points for every HK$1 spent on eligible purchases
• Up to 6.5X points on Selected Products
• Up to 4.5X points with no limit every Wednesday
• Enjoy surprise gifts for your birthday! Earn up to 5X points by spending on Wednesdays in your birthday month

Terms and conditions apply. For more details, please refer to The Point App.

The Point Gold members can automatically enjoy the Go Royal Gold Premium membership and exclusive privileges, including:

• Up to 20% Dining Discounts (including 15% off at Sabatini Italian Ristorante and Shikigiku Japanese Restaurant at The Royal Garden)
• HK$3,000+ Savings – 13 dining coupons for signature dishes
• Double Points and Birthday Treats (cake or wine)
• And more—unlock even greater rewards

Go Royal—Sun Hung Kai Properties’ loyalty program for Royal Hotels and their restaurants—turns every stay and dining moment into added value, with perks that go further. Royal Hotels include The Royal Garden, Royal Park Hotel, Royal Plaza Hotel, Royal View Hotel and ALVA HOTEL BY ROYAL.

Once The Point members upgrade to The Point Gold membership, they will become SmarTone Plus PriorityPlus™ Premium members, enjoying exclusive benefits including:

• Birthday delights valued at over HK$2,300*
• Year-round up to 13% discount on smartphone/ tablet
• Exclusive free “Spare Travel SIM”
• 24-hour WhatsApp and dedicated customer service hotline

Terms and conditions apply. For more details, please refer to The Point App.

The Point partners with premier prestigious hotels to provide The Point Gold members with luxurious dining experiences beyond mall shopping. Members can savor exquisite cuisine and exceptional wine privileges alongside family and loved ones, creating cherished, unforgettable moments. During the birthday month, a visit to these hotels offers exclusive dining celebration deals and birthday cakes, adding extra delight to the festivities!

Whether it’s a pet party or a birthday celebration, the first-ever VIPet Lounge in Hong Kong, filled with pet-friendly activity zones and photo spots, is the perfect venue for all activities involving your furry friends.

The Point Gold members can book our “VIPet Lounge Party and catering service” exclusively now and receive extra privileges. Give your pet – and yourself – a treat to remember.

Terms and conditions apply. For more details, please refer to The Point App.

The Point Gold members enjoy TOWNPLACE WEST KOWLOON premium harbourfront social club reservation offer.

TOWNPLACE WEST KOWLOON, the latest flagship property of TOWNPLACE—a vibrant residential leasing brand proudly presented by Sun Hung Kai Properties—offers modern living experiences tailored for today’s young professionals. Located at Nam Cheong MTR Station with sweeping views of Victoria Harbour, it features 843 designer units and a 53,000 sq. ft. clubhouse with world-class amenities and social spaces, designed for the ultimate bleisure lifestyle.

Whether you’re planning a private celebration or a corporate gathering, TOWNPLACE WEST KOWLOON provides a diverse range of premium venues to meet every need. The property also includes dedicated pet-friendly facilities, allowing The Point Gold members to enjoy delightful moments with loved ones and furry friends.

On the “Me" page of The Point App, open "Membership Details" and access the link for TOWNPLACE booking discount details to reserve your preferred facilities.