Make your life more thrilling and rewarding
Eat, shop and play till you drop and earn The Point bonus points with no cap.
Shopping at Malls
Telecom, Hotel & Department Store Offers
Other Offers from Partner Merchants
Earning bonus points so easy
After making a purchase at the selected merchants, members can simply scan member QR codes to earn points instantly.
Earn points by scanning the membership QR code after purchasing at merchants*
Earn 1 point for every $1 spent
There are 27 SHKP malls across Hong Kong
*Please view participating merchants in The Point App
Earn The Point bonus points by scanning the membership QR code
All
Hong Kong Island
Kowloon
The New Territories
  • apm
  • Chelsea Heights
  • Chi Fu Landmark
  • East Point City
  • GO PARK Sai Sha
  • Harbour North
  • HomeSquare""
  • K-Point
  • Landmark North
  • Metroplaza
  • Metropolis Plaza
  • Mikiki
  • MOKO
  • New Jade Shopping Arcade
  • New Town Plaza
  • Park Central
  • PopWalk
  • Sun Hung Kai Centre
  • Tai Po Mega Mall
  • Tsuen Kam Centre
  • Tsuen Wan Plaza
  • Uptown Plaza
  • V city
  • V Walk
  • WTC
  • YOHO MALL
  • Yuen Long Plaza
Spend at Telecom, Hotel and Department Store
SmarTone customers can now enjoy the “Prestige The Point Bonus Points Program” and earn up to 100,000 The Point bonus points* in one go by subscribing, upgrading, or renewing designated service plans. No accumulation required, you can redeem exciting rewards faster and enjoy exclusive privileges!

The bonus points earned can be converted into Point Dollar, which can be used as cash in all SmarTone Stores and designated SHKP malls. You can use the Point Dollar not only to pay for your mobile or 5G broadband monthly bill, or to purchase roaming services, handsets and accessories, but also to redeem free parking, EV Super Charging, coupons or other selected gifts from The Point App!

In addition, eligible spending1 at SmarTone stores at The Point participating malls will earn HK$1=1The Point bonus point.
*Register The Point membership via SmarTone CARE App and bind The Point account to participate in the “Prestige The Point Bonus Points Program” .
1Terms and conditions apply.
Important notice: SmarTone customer can earn The Point bonus point much faster, the above The Point Bonus Point program launch on 15 January 2026. “Earn 1 The Point bonus point automatically for every $2 of eligible spending” ends on 22 February 2026.
Go Royal is a coalition loyalty programme with The Point. Download Go Royal App and become a member now to enjoy following exceptional accommodation and dining privileges at Royal hotels while earning The Point bonus points.
Exclusive Rewards
Use The Point bonus points to redeem exclusive hotel rewards
Redeem Go Royal of SHKP's Royal hotels offer
Double Points
Enjoy 2X points on spending at participating hotels in birthday month*
Enjoy The Point's double bonus points upon spending in Go Royal of SHKP's Royal hotels at birthday month
*2X Go Royal points earned in birthday month will not be counted as The Point extra bonus points earned in birthday month
Dining Offers
Get up to 20% off at participating hotels and restaurants
Enjoy 20% off dining offer upon spending in the resturants under Go Royal of SHKP's Royal hotels
Go Royal encompasses the following SHKP hotels and restaurants
The YATA membership programme has now become a partner of The Point. You can earn 1 The Point bonus point for every $1 of YATA spending. Link your The Point account to your YATA App, and you can also automatically earn extra basic The Point bonus points upon spending at YATA in The Point participating malls.
Auto earn 1 YATA-fans bonus point and 1 The Point bonus point at the same time upon spending HK$1 in YATA
3Only applicable to YATA stores in The Point participating malls: Kwun Tong apm, Tseung Kwan O East Point City, North Point Harbour North, Kwai Fong Metroplaza, San Po Kong Mikiki, Mong Kok MOKO, Sha Tin New Town Plaza, Tai Po Mega Mall, Tsuen Wan Plaza, Tuen Mun V city and Yuen Long YOHO MALL. Customers must activate the “Auto-earn The Point Bonus Points” function successfully via the YATA App before payment. For relevant terms and conditions, please refer to the website or app of the participating merchant.
Other offers from partner merchants
Convert Convert 350 club1933 Points to 450 The Point bonus points Points
into The Point bonus points
350 club1933 points
=
450The Point
bonus points
Convert Convert $1 HSBC RewardCash to 250 The Point bonus points RewardCash into The Point bonus points
$1 RewardCash
=
250The Point
bonus points
Detail>>
Address:
Enquiry hotline and email
|