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THE POINT is an integrated customer loyalty program covering {{text.mallTotal}} SHKP malls. Membership is free, and for every purchase at participating SHKP mall shops, members earn points that can be redeemed on great rewards!
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As a member of The Point, you enjoy the following special privileges:
A welcome gift of 500 points just for signing up
Enjoy 2X points on spending in birthday month (For approved receipts of first point registration date)*
*Terms and conditions apply
Register bonus points directly through SHKP Malls App
A wide range of fabulous rewards, including SHKP Mall e-Gift Certificate and cash coupons redeemable at various merchants, free gifts, parking offers and more!
Enjoy year-round shopping and dining rewards exclusively for members
Exclusive events and workshops for members only
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Register now for free to become a member of The Point. Once you've registered with The Point, you will have access to exclusive offers and privileges.

VIP Members under Sun Hung Kai Properties’ designated individual malls can even migrate their memberships and bonus points to The Point account within designated time period. Details please refer to Terms and Conditions.


The integrated SHKP Malls App covers all 27 SHKP malls and allows you to manage your membership with The Point. The App also provides information on dining, parking, shopping, and promotional offers at all SHKP malls - everything you need in one enhanced digital shopping experience!